San-ai dream center project

-Direction

-CG design

From Dec 22nd, 2017 (Friday), We were carrying out a projection mapping in the San-Ai Dream Center at the Ginza 4-Chome crossing, utilizing 80 Ricoh projectors.

We illuminated the Christmas streets of Ginza with fantastical imagery utilizing the novel cylindrical glass surface of this historical building that, after being constructed 54 years ago, has come to represent Ginza.

In Ginza at night, the streets are a cauldron of emotions as people are finishing their day. Some people have hearts filled with the excitement of shopping, some are wearily heading home from work, others come sightseeing from overseas... It is out of our wish to create something that will bring joy to these visitors to Ginza, even if only for a moment, that we designed a beautiful Christmas tree that is like a ribbon of light descending from the heavens.

Also, in the beginning scene of our imagery, we have created an animation that brings to mind the unique interior design of the San-Ai Dream Center. We have made full use of the design sense of the building to create a production that will appear to envelop its entirety; we have also made sure it will be appropriate for the beautiful streets of Ginza that remain in harmony with tradition.